REP Fitness
Growing Revenue Through
Cross-Channel Marketing
The Challenge
REP Fitness, a Denver-based fitness equipment company, needed a partner to help grow its business. At the time, REP lacked an internal marketing department and had a small advertising budget, but it aspired to double its revenue. Labyrinth Digital was hired to help guide this growth.
Labyrinth’s Services
- Growth Coaching
- Competitive & Market Analysis
- Quarterly Business Reviews
- Platform Strategy Playbooks
- Customer Insights & Analytics
- Paid Media Campaign Development & Management
- Email Newsletter & Lifecycle Flow Strategy
- Reporting & Channel Performance Insights
The Solution
Labyrinth had to start from scratch – historically, REP Fitness relied on organic methods and Amazon advertising, and they stopped using email marketing after having issues with deliverability. We used a competitive analysis, an audience analysis, and a marketing & analytics audit to inform the development of a long-term, cross-channel digital marketing roadmap focused on the most effective digital marketing methods.
Labyrinth helped REP diversify its marketing efforts: we reduced its reliance on the Amazon Marketplace, set up paid social and paid search marketing campaigns, and designed transactional email marketing communications. To consistently track KPIs, we developed a measurement framework and custom-built an omni-channel dashboard. Monthly reports and action-driven quarterly business reviews instilled a new data-driven philosophy in the organization.
The Results
Labyrinth was able to drive record sales for REP Fitness – in 2018, the business increased annual website sales by 162%, far exceeding its growth goal. REP saw consistent revenue growth throughout its partnership with Labyrinth Digital.
162%
YoY Revenue Growth
10x-50x
Return on Ad Spend
129%
YoY Web Sessions Growth
25%
Revenue Moved from Amazon to Owned Channels
Labyrinth’s Services
- Growth Coaching
- Competitive & Market Analysis
- Quarterly Business Reviews
- Platform Strategy Playbooks
- Customer Insights & Analytics
- Paid Media Campaign Development & Management
- Email Newsletter & Lifecycle Flow Strategy
- Reporting & Channel Performance Insights
Piqued your curiosity?
Let’s talk about how we can grow your business.